Chief Recruitment & Enrollment Officer

At Lone Star College System, every employee contributes to our mission of providing transformational educational opportunities that help individuals get from where they are to where they want to be. Guided by our vision to lead higher education through high-quality, affordable, and innovative learning opportunities, employees are expected to exemplify professionalism, integrity, accountability, and collaboration.

Through our One LSC Philosophy, we deliver excellent and uniform customer service, providing consistent information, and uniformly helping every student regardless of physical location, modality, college, campus, center, or medium.

This commitment supports Lone Star College System's strategic goals:

• Opportunity through financial resilience
• Leading in academic excellence
• Strength in culture and talent development
• Connections through bridges of prosperity

Great Colleges to Work For®

Lone Star College System is proud to be recognized as a Great Colleges to Work For® institution by The Chronicle of Higher Education. This recognition reflects our commitment to creating an organizational culture where employees are valued, supported, and empowered.

Lone Star College-Online

With 100,000 students and counting, Lone Star College System provides transformational educational opportunities that help individuals get from where they are to where they want to be. The two-year institution is training tomorrow's workforce today, offering more than 200 degrees and certification programs that empower students to take the next step.

Lone Star College System has eight main campuses and more than 20 locations in the Houston area. Learn more at LoneStar.edu.

Lone Star College-Online is the fully online college of Lone Star College System, providing students across Texas with flexible access to high-quality education designed to fit their lives and goals.

Through online degree and certificate pathways, LSC-Online connects students with engaging instruction, dedicated support services, and opportunities to build the knowledge and skills needed to advance their education and careers, all with the flexibility of learning online.

Digital Learning. Accelerated.

LSC-Online is located at 20515 SH 249, Houston, Texas 77070. Online course enrollment is currently available to students living in Texas. Applicants for employee programs must reside in Texas.

PURPOSE AND SCOPE:

The Chief Recruitment and Enrollment Officer (CREO) is the senior executive responsible for the design, execution, and continuous improvement of LSC-Online's enrollment growth strategy. Reporting to the President, the CREO leads all student recruitment, marketing alignment, pipeline development, and student onboarding functions ' with the goal of significantly growing LSC-Online's headcount and credit hour production in alignment with the Vision Plan. This role requires a sophisticated enrollment strategist who understands the unique motivations and barriers of adult learners, working professionals, and non-traditional students in a fully digital learning environment. The CREO will build employer-driven enrollment pipelines, leverage data-driven outreach, and integrate new digital learning, workforce, and subscription enrollment models into a unified, scalable recruitment operation.

ESSENTIAL JOB FUNCTIONS:

• Develops and implements yearly recruitment strategies for associate and bachelor's degree-seeking students, aligned with the Lone Star College System Strategic Enrollment Management Plan. Set benchmarks at each enrollment funnel stage and ensure accountability for progress. Lead recruitment efforts to enhance relationships with school districts, boosting student engagement and commitment.
• Develops and executes a comprehensive, data-driven enrollment management plan for LSC-Online that establishes clear headcount and credit hour growth targets aligned with the Vision Plan and LSCS system enrollment goals.
• Provides leadership for multiple Student Success area, such as Disability Services, Student Life, Administration and Enrollment, and Advising
• Leads the design and deployment of multi-channel recruitment campaigns targeting adult learners, working professionals, stop-outs, employer-sponsored students, and high school dual credit graduates transitioning to online study
• Manages and continuously refines the enrollment funnel ' from prospect identification through application, admission, registration, and first day of class ' using CRM analytics and conversion rate optimization
• Develops and implements recruitment strategies specific to LSC-Online's non-traditional program offerings, including accelerated pathways, Micro credentials, Toolbox programs, Velocity Term, and subscription enrollment options
• Works in close collaboration with the Chief Finance and Partnerships Officer to convert employer relationships into active enrollment pipelines ' including tuition benefit programs, cohort enrollment agreements, and corporate training partnerships
• Establishes and manages articulation and pipeline agreements with high school dual enrollment programs, adult education providers, and workforce training partners that funnel qualified students into LSC-Online credential pathways
• Represents LSC-Online at community outreach events, workforce convenings, employer forums, and college fairs as directed by the President
• Designs and oversees a robust student onboarding and orientation experience that reduces first-term stop-out and builds student belonging from day one in a digital learning environment
• Collaborates with LSC Online marketing and communications teams to develop LSC-Online-specific brand messaging, digital advertising campaigns, and student-facing communications that differentiate the campus in the digital education marketplace
• Collaborates in the development and management of LSC-Online's digital presence - including website optimization, SEO/SEM strategy, social media outreach, and email marketing - to drive qualified leads into the enrollment pipeline
• Designs and deploys targeted outreach campaigns for priority student segments (adult learners, returning students, workforce-aligned learners) through partnerships with community organizations, workforce boards, and employer networks
• Manages and maintains the area budget on a regular basis
• Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Deep expertise in enrollment management theory, practice, and data analytics ' including funnel analysis, conversion optimization, and segmented recruitment strategy for non-traditional student populations
• Experience with CRM platforms (Slate, Salesforce, EAB, or similar) and enrollment data analysis tools
• Demonstrated success growing enrollment in an online, digital learning, non-traditional education environment
• Work in close collaboration with the Director of College Relations to implement marketing and communication strategies that support recruitment, conversion, and institutional visibility.
• Ability to analyze market demand, competitive landscape, and student demographic trends to inform decisions
• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards
• Bachelor's degree and at least 10 years of experience, or an equivalent combination of education and experience
• Experience must include at least 5 years in a management level position

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE AND CONDITIONS:

• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS:

• Bachelor's degree and at least 10 years of experience, or an equivalent combination of education and experience
• Experience must include at least 5 years in a management level position

PREFERRED QUALIFICATIONS:

• Doctoral degree

Hiring salary range is $130,146 - $149,668

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

• Length of time (specific months and years) of employment
• If the position was full time or part time
• If the position was paid or unpaid
• Level of degree completed including date earned.
• Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Go to the Job Search page, click on `My Activities¿ at the top of the page. Under My Cover Letters and Attachments you will click on `Add Attachment.¿ Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

You must limit your file name for any attachment to 40 characters or less.

The position is designated as fully on site and employees are expected to report to their assigned work location in person.

ALL APPLICANTS MUST APPLY ONLINE ONLY

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are long term postings. To ensure you are receiving notifications on your application(s), you will need to opt into receiving system-generated notifications on your applicant profile.

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.