About RethinkFirst
RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings, to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd).
Today, we are proud to have almost 500 team members supporting more than 2,000 customers worldwide as we work together to strengthen our communities and help every individual reach their potential.
RethinkFirst is transforming the behavioral health landscape by inspiring and empowering individuals with behavioral health challenges and those who support them. We continue to invest in data science, analytics, and technology that improve outcomes and enable value-based care.
Job Summary
RethinkFirst is seeking a Website Manager to own the day-to-day operation, quality, and governance of our public marketing websites across RethinkBH, RethinkCare, and RethinkEd. This is a hands-on role that will manage the content management system, publishing intake, releases, technical health, accessibility, and search readiness of our web properties.The ideal candidate will have direct experience building and managing WordPress websites using Gutenberg and be comfortable independently executing website updates, troubleshooting issues, and delivering campaign landing pages under tight deadlines. The Website Manager will partner closely with Performance Marketing, Creative and Brand, Content, Marketing Operations, and technical partners to turn business requirements into reliable website experiences without duplicating paid-media or attribution strategy ownership.
Job Duties
Own day-to-day administration of WordPress websites using Gutenberg, the content management system, including pages, templates, components, permissions, publishing workflows, and content structure.
Manage a clear intake and prioritization process for website requests across business lines, translating approved needs into realistic plans and release schedules.
Independently build, update, and publish website pages and campaign landing pages using Gutenberg, including completing straightforward landing-page requests within one business day using existing components. Coordinate with designers, developers, and agencies when new functionality or deeper technical changes are required.
Lead website quality assurance and release readiness, including content accuracy, responsive behavior, accessibility, links, forms, tracking, browser compatibility, and post-launch checks.
Monitor and improve website health, performance, uptime, Core Web Vitals, redirects, crawlability, metadata, structured content, and other technical SEO fundamentals.
Troubleshoot and resolve website issues directly using HTML, CSS, and working JavaScript knowledge, while maintaining website forms, routine integrations, and documentation for internal or external technical partners.
Implement and maintain website-side requirements for campaign tracking, consent management, and landing-page tests defined in partnership with Performance Marketing and Marketing Operations.
Create practical web governance, documentation, and reusable processes that reduce bottlenecks and make ownership, approvals, and standards clear.
Use analytics, Search Console, and site-quality tools to identify issues and improvement opportunities, sharing concise recommendations with stakeholders.
Proactively identify and implement improvements to website speed, usability, conversion paths, and overall site performance rather than solely responding to incoming requests.
Serve as the primary hands-on owner of day-to-day website execution, leveraging developers, agencies, and other technical resources for additional capacity or specialized development needs.
Required Qualifications
- Bachelor's degree in marketing, web development, information systems, communications, or a related field, or equivalent practical experience.
- 3 to 5 years of hands-on experience managing production marketing websites, including direct experience building, updating, and publishing pages using WordPress and Gutenberg.
Demonstrated experience independently managing WordPress website administration, page creation, troubleshooting, maintenance, and publishing workflows.
Strong working knowledge of HTML and CSS, along with practical JavaScript experience, including the ability to diagnose and resolve common front-end, template, form, and integration issues.
- Working knowledge of HTML and CSS and the ability to diagnose common front-end, template, form, and integration issues.
- Practical experience with technical SEO, website accessibility, responsive design, redirects, page performance, and release quality assurance.
- Experience using web analytics and site-health tools such as GA4, Google Search Console, or comparable platforms.
Demonstrated ability to build and publish campaign landing pages quickly, including straightforward requests within one business day using established CMS components
- Strong project-management and stakeholder-management skills, including the ability to triage requests, clarify scope, manage dependencies, and coordinate external partners.
- Strong documentation, problem-solving, and follow-through skills in a multi-brand or multi-business environment.
Ability to independently manage competing priorities across multiple websites while proactively identifying and addressing performance, usability, and conversion opportunities.
Preferred Qualifications
Experience in B2B software, healthcare, behavioral health, education technology, or another regulated industry.
Experience supporting consent-management tools, tag-management implementation, form integrations, or website experimentation platforms.
Experience with GitHub, Git-based version control, and collaborative website development or deployment workflows.
Experience using AI-assisted tools to improve website development, troubleshooting, technical SEO, content publishing, quality assurance, or operational efficiency.
Familiarity with DNS and domain management, content governance, and additional WordPress page builders such as Elementor or other comparable platforms.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews. Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘careers@rethinkfirst.com’ email address, and/or be found on the Rethinkfirst.com website. Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.
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